78% of Influencers in South Korea Believe Influencer Will Become a Profession

The Korea Influencer Industry Association (President Dae-gyu Jang), under the Ministry of Culture, Sports and Tourism, and Revu Corporation jointly conducted a survey on the 'perception of the influencer profession' from December 18 to 27 last year, targeting 239 influencers active on Revu Select.

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Q1. Do you plan to transition to influencer activities as a full-time profession in the future?

* Yes: 27%

* Very much so: 20%

* I don't know: 22%

* No: 9%

* Not at all: 3%

* Already working as a full-time influencer: 19%

Q2. Please select the income-generating activities that you believe are necessary to transition to or continue working as a professional influencer in the future. (*Multiple selections possible)

* Influencer platform activities: 67%

* Influencer agency's affiliated influencer activities: 53%

* Sponsored content creation: 52%

* Starting a one-person business and engaging in various income-generating activities: 34%

* Additional income-generating activities such as commerce, CPS, and group buying: 32%

* PB product planning/production and sales activities (direct business operation): 18%

* Goods production and sales, content copyright subscription/use/sales, etc.: 15%

This survey was conducted to raise awareness of whether influencers can establish themselves as a professional occupational group alongside the growth of the influencer-related industry in the future, and to investigate the current status of influencers' economic income-generating activities.

The survey results showed that about 78% of all respondents expect influencers to become a professional occupation in the future. In addition, 19% of the total respondents were found to be already working as full-time influencers, and 47% of all respondents stated that they plan to transition to influencer activities as a full-time profession in the future.

The income-generating activities necessary for transitioning to a full-time influencer include △influencer platform activities △sponsored content creation △additional activities such as commerce and group buying △PB product sales △goods production and sales, and the minimum income required for recognition as a profession was most frequently cited as between 30 million won and 50 million won in annual income. Notably, the proportion of respondents who believe that it is necessary to be affiliated with a company or organization, such as through influencer agency activities or starting a one-person business, rather than working independently, was 53% and 34%, respectively.

President Dae-gyu Jang of the Korea Influencer Industry Association stated, “Raising social awareness among the public about the recognition of influencers as a profession and expanding the businesses of entities engaged in the influencer industry are of utmost importance to ensure that influencers can be recognized as a profession. As the number of full-time influencers is increasing, the association plans to expand its support and activities in related areas, including protecting the rights and interests of these individuals, including their copyrights, as well as providing influencer professional ethics education and promotion.”

Website: https://corp.revu.net/