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Banobagi's Steady Seller 'Vita Genic Jelly Mask' Achieves 50 Million Sales
- Writing language: Korean
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Base country: All countries
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- Beauty
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Summarized by durumis AI
- Banobagi Cosmetic's flagship product, the 'Jelly Mask', has achieved great popularity in the global market, surpassing 50 million units sold by the end of last year.
- It has particularly garnered recognition in Thailand, winning the Watson's Award for four consecutive years, and is being exported to various countries including the US, Japan, and the UK.
- Banobagi plans to strengthen its market dominance through aggressive marketing in Southeast Asian markets such as Vietnam and Thailand, commemorating the achievement of 50 million units sold.
Banobagi's "Correct Derma", Banobagi Cosmetic's representative product, ‘Vita Genic Jelly Mask’ (hereinafter referred to as the Jelly Mask), has announced that it achieved a cumulative global sales record of 50 million units by the end of last year. The Jelly Mask surpassed 20 million units in 2021, and has been steadily selling over 10 million units annually.
Banobagi Cosmetics logo
Banobagi's Jelly Mask is loved in the global market. In Thailand, it won the Watson's Award for four consecutive years and is exported to various countries including the United States, Japan, and the United Kingdom. Currently, the Vita Genic Jelly Mask is comprised of 30 total types including both domestic and international products.
Due to its popularity, the Jelly Mask has faced difficulties with counterfeit products being distributed in Southeast Asian countries, including Vietnam. However, Banobagi won a lengthy lawsuit against counterfeiting companies at the beginning of this year, and sales are expected to improve even further.
Banobagi CEO Jae-Yong Ban said, “We are happy that the Jelly Mask line, which contains Banobagi's, a leading Korean medical beauty group, secret to vitamin skincare, is being loved, and we plan to introduce even more diverse products in the future.” He also urged, “In the case of mask packs, both the essence and the sheet that adheres to the skin can affect the skin, so you should be especially careful about the risks of counterfeit products that have not been verified by the brand.” Banobagi is approaching domestic consumers by conducting events to activate existing sales channels such as its own mall, Naver Smart Store, and Coupang, while also joining new distribution channels like 11st and KakaoTalk Shopping.
In January, Banobagi launched 7 exclusive Jelly Masks in Vietnam. The packaging includes a picture of Jae-Yong Ban to differentiate it from counterfeit products. To suit the preferences of local consumers, the content of ‘niacinamide’, a whitening functional ingredient, and vitamin complex has been increased, and the sheet has been made 10g thinner than the original 50g to 40g, considering the climate in Vietnam, etc. undefinedBanobagi plans to strengthen its market dominance with aggressive marketing in Southeast Asian markets such as Vietnam and Thailand, driven by the 50 million unit milestone. In addition, they plan to continue efforts to expand market share in Russia and Mongolia, which have been steadily receiving love since their launch.
