Brewguru launched its first-ever "Fresh Lemon Highball" using fresh lemon slices on the 24th, marking a global milestone. This product features fresh, directly sliced lemons, not frozen or dried, resulting from over eight months of intensive research. It stands out as the first RTD (Ready-to-drink) product to incorporate fresh lemon pieces instead of dried ones, garnering significant attention.

Particularly, the "Fresh Lemon Highball" adopts a "Full Open Tab" design, allowing the entire top of the can to open. This enhances the enjoyment of the beverage's aroma and visual elements, while also offering convenience for adding ice or other ingredients. Additionally, the label is designed for easy removal and separate disposal, emphasizing its eco-friendly aspects.

Properly separating and recycling cans is a crucial environmental issue. Typically, can rings and cans require different recycling processes, so they shouldn't be discarded together. Can rings need to be collected separately, and cans require washing before recycling. This helps minimize environmental pollution and utilize resources efficiently.

Considering these environmental factors, Brewguru designed the product for easy label separation and disposal. Consumers should dispose of can rings and cans properly to protect the environment while enjoying their beverage. This contributes to establishing a sustainable beverage culture and safeguarding the planet.

The "Fresh Lemon Highball" is available at CU convenience stores nationwide starting on the 24th. It comes in a 500ml can with an alcohol content of 8.3%. Currently, a discount promotion is running, offering 3 cans for 12,000 won. Every Monday to Wednesday, a "Highball Day" event is held, providing 4 cans for 12,000 won.

Through this product launch, Brewguru has gained recognition for its technical prowess in the fresh lemon input process, not just its microbial safety. It has secured consumer acceptance and safety, boasting high popularity with initial orders already fully sold out. Jang Joo-hyun, MD, stated, "We will continue to develop differentiated products by monitoring domestic and international consumer trends."

Therefore, consumers should be aware of the importance of separating and recycling for environmental protection while enjoying the "Fresh Lemon Highball." Separating can rings and cans and properly recycling them is essential for sustaining this new beverage culture.

Website: https://www.brewguru.co.kr/