Booruguru Launches World's First 'Lemon Floats When Opened' Highball with Fresh Lemon and Eco-Friendly Design

Brew Guru announced the launch of its 'Fresh Lemon Highball,' the world's first highball featuring fresh lemon slices, on the 24th. This product, made with freshly sliced lemons rather than frozen or dried ones, is the culmination of over 8 months of research. It's gaining attention as the first RTD (Ready-to-drink) product to utilize fresh lemon slices instead of dried lemon, a significant milestone in the industry.

Specifically, the 'Fresh Lemon Highball' incorporates a 'full-open tab' design, where the entire top of the can opens. This enhancement allows consumers to fully experience the drink's aroma and visual appeal, while also offering the convenience of adding ice or other ingredients. Furthermore, the can is designed with an easily peelable label for convenient recycling, highlighting its environmentally friendly features.

Can recycling is a crucial environmental issue. Typically, can tabs and the can itself require different recycling processes, necessitating separate disposal. Can tabs need to be collected separately, and cans should be rinsed before recycling. This practice minimizes environmental pollution and optimizes resource utilization.

Considering these environmental factors, Brew Guru designed the product with easy label removal for recycling. While enjoying the beverage, consumers also play a vital role in environmental protection by properly separating and recycling the can and can tab. This promotes a sustainable beverage culture and contributes to safeguarding the Earth's environment.

The 'Fresh Lemon Highball' is available at CU convenience stores nationwide starting on the 24th, in a 500ml can with an alcohol content of 8.3%. Currently, a promotional offer of 3 cans for 12,000 won is in effect. Additionally, every Monday through Wednesday, a 'Highball Day' promotion provides a 4-can pack for 12,000 won.

With this product launch, Brew Guru has gained recognition not only for its microbial safety but also for its technological prowess in the fresh lemon insertion process. It has achieved high consumer acceptance and secured both drinkability and safety, leading to the complete depletion of initial orders. Jang Joo-hyun, MD, stated, “We will continue to develop differentiated products by monitoring domestic and international consumer trends.”

Therefore, consumers who enjoy the 'Fresh Lemon Highball' should also be mindful of the importance of environmentally conscious recycling. Separating the can tab from the can and properly recycling them are essential to sustaining this new beverage culture.

Website: https://www.brewguru.co.kr/