Hyundai Motor Group has been recognized for its innovative design capabilities by winning prestigious design awards in the United States. Hyundai's 'N Vision 74' once again made the list of winners, achieving the feat of receiving all four major global design awards.

Hyundai Motor, Kia and Genesis brands (hereinafter referred to as Genesis) announced on the 17th that a total of nine products have been selected as winners of the '2023 Good Design Awards' in the Transportation and Interactive Media categories.

The US Good Design Awards are selected in collaboration between the Chicago Athenaeum: Museum of Architecture and Design (located in Illinois, USA) and the European Centre for Architecture, Art, Design and Urban Studies. They annually announce winners in various categories for a wide range of products from Fortune 500 companies and leading global corporations.

Hyundai Motor was honored to have four of its products selected in the Transportation Design category: N Vision 74, IONIQ 6, Grandeur and Kona.

In particular, Hyundai's N Vision 74, a high-performance hydrogen hybrid rolling lab from the N brand, achieved a grand slam by winning all four of the world's major design awards (iF, IDEA, Red Dot, and Good Design).

N Vision 74 is a model designed as part of Hyundai's heritage communication, aiming to find a vision for the future through the past, carrying on the bold spirit of the 'Pony Coupe Concept,' South Korea's first sports car unveiled in 1974.

The IONIQ 6, also honored, garnered attention for its sleek exterior and stylish interior design. It boasts a smooth, streamlined design that minimizes wind resistance, achieving an emotional yet efficient aesthetic and a Cd of 0.21, the best among Hyundai's past vehicles.

The Grandeur stands out with its advanced design that reinterprets the heritage of its predecessors. Its futuristic exterior design and interior that maximizes comfort and luxury embody the image befitting Hyundai's flagship sedan.

The Kona is characterized by its ability to inherit existing iconic design elements while realizing the futuristic image unique to electric vehicles. The seamless horizon lamp across the front, voluminous surfaces, and sharp lines blend harmoniously, enhancing the refined aesthetic.

Hyundai also received awards in the Interactive Media Design category for its next-generation infotainment system ccNC (connected car Navigation Cockpit) 'Seon' and mobility-dedicated font 'Hyundai Sans UI.'

'Seon' is a new design theme applied to the next-generation integrated infotainment system, first implemented in the new Grandeur. It employs linear elements such as straight lines and ovals commonly seen in everyday life, crafting a differentiated graphic design that conveys a familiar and comfortable feeling.

'Hyundai Sans UI' is a mobility-dedicated font, first implemented in the Kona EV's infotainment system. It harmonizes smooth curves and refined lines, providing consistent readability in any external environment, contributing to the enhanced completeness of the infotainment system.

Kia received awards in the Transportation and Interactive Media categories for EV9 and its next-generation infotainment system 'Ki,' recognizing their design values that encompass both the legacy of SUVs and a future-oriented approach.

EV9 is Kia's first flagship electric SUV, embodying the essence of its design philosophy, 'Opposites United.' Its futuristic atmosphere, luxury, and environmental friendliness blend harmoniously, showcasing the design direction for Kia's electrified SUVs.

'Ki' derives its name from the Korean pronunciation of the Chinese character '起(Ki),' signifying 'to rise.' It utilizes diagonal elements that emphasize an ascending form, creating a graphic style that harmonizes with the vehicle's design. This enables Kia's brand experience, allowing passengers to more easily perceive information.

Additionally, Genesis X Convertible, the first convertible concept from Genesis, was also listed among the winners in the Transportation category.

Genesis X Convertible is a concept model that expresses the 'driving experience of interacting with the natural environment' through a sophisticated and refined design, drawing upon the inherent characteristics of convertibles, where the roof opens and closes. This award marks Genesis' ninth consecutive year of winning the 'Good Design Awards' since its brand launch in 2015.

These awards are a testament to the convergence of each brand's design philosophy and inspiration for the future, encompassing Hyundai, Kia, and Genesis. Hyundai Motor and Kia have stated that they will strive to provide differentiated value through designs that break free from conventional frameworks in order to drive innovation in new customer experiences.

Meanwhile, the US Good Design Awards, first launched in 1950 and now in its 73rd year in 2023, are recognized for their authenticity and authority as one of the world's oldest design awards. Winners are selected in each field based on comprehensive assessments of products, focusing on aesthetics, innovation, new technologies, form, materials, composition, concepts, functions, usability, energy efficiency, and environmental friendliness.

Website: https://www.hyundai.co.kr/Index.hub