Hyundai, Kia, and Genesis Win 9 Awards at the 2023 Good Design Award in the US

Hyundai Motor Group has been recognized for its innovative design capabilities by winning a prestigious design award in the United States. Hyundai's 'N Vision 74' has once again been included in the award list, achieving the feat of winning all four of the world's major design awards.

Hyundai Motor Company, Kia, and Genesis (hereinafter referred to as Genesis) announced on the 17th that a total of 9 products were selected as winners in the Transportation and Interactive Media categories of the 2023 Good Design Awards.

The American Good Design Award is an award presented by The Chicago Athenaeum: Museum of Architecture and Design (located in Illinois, USA) and The European Centre for Architecture, Art, Design and Urban Studies. It annually announces winners in various categories for a diverse range of products from Fortune 500 companies and leading global corporations.

Hyundai Motor Company was honored with the selection of four products in the Transportation Design category: N Vision 74, IONIQ 6, Grandeur, and Kona.

In particular, the N Vision 74, a high-performance hydrogen hybrid rolling lab from Hyundai's N brand, achieved a grand slam by winning all four of the world's major design awards (iF, IDEA, Red Dot, and Good Design) with this latest win.

The N Vision 74 is a model designed as part of Hyundai's heritage communication initiative, aiming to find a vision for the future through the past, inheriting the bold spirit of the Pony Coupe Concept, Korea's first sports car, introduced in 1974.

The IONIQ 6, which also received the award, garnered attention for its sleek exterior and stylish interior design. Its smooth, streamlined design minimizes wind resistance, resulting in an emotional and efficient design that achieved the lowest drag coefficient (Cd) of any Hyundai vehicle ever at 0.21.

The Grandeur stands out with its advanced design that reinterprets the heritage of its predecessor. Its futuristic exterior design and interior that maximizes comfort and luxury create an image befitting Hyundai's flagship sedan.

The Kona is characterized by its ability to seamlessly blend the legacy of its iconic design elements with a futuristic image unique to electric vehicles. The seamless horizon lamp that stretches across the front, combined with the voluminous surfaces and sharp lines, enhances its sophistication.

Furthermore, Hyundai also received awards in the Interactive Media Design category for its next-generation infotainment system ccNC (connected car Navigation Cockpit) 'Seon' and the mobility-exclusive typeface 'Hyundai Sans UI'.

‘Seon’ is a new design theme applied to the next-generation integrated infotainment system, which was first implemented in the new Grandeur. Utilizing linear elements like straight lines and ovals commonly seen in everyday life, it achieves a distinctive graphic design that conveys a familiar and comfortable feeling.

‘Hyundai Sans UI’ is a typeface designed exclusively for mobility, initially introduced in the Kona EV's infotainment system. The harmonious blend of gentle curves and sleek straight lines ensures consistent readability in any external environment, contributing to the overall quality of the infotainment system.

Kia's EV9 and its next-generation infotainment system ‘Ki’ were recognized for encompassing both the authenticity and future-oriented design values of SUVs, winning awards in the Transportation and Interactive Media categories, respectively.

The EV9 is Kia's first flagship electric SUV, embodying the essence of the brand's design philosophy, 'Opposites United'. It harmoniously blends futuristic vibes, luxury, and eco-friendliness, setting the design direction for Kia's electrified SUV lineup.

‘Ki’ is derived from the Korean pronunciation of the Chinese character ‘起(Ki)’, meaning ‘to rise’. It leverages diagonal elements that emphasize a rising form, creating a graphic style that harmonizes with the vehicle's design. This allows for a unique Kia brand experience that enables users to easily access information.

In addition, the Genesis X Convertible, Genesis's first convertible concept, was also included in the list of winners in the Transportation category.

The Genesis X Convertible is a concept model that expresses the ‘driving experience of interacting with nature’ in a sophisticated and elegant design, leveraging the retractable roof characteristics of a convertible. With this win, Genesis has achieved the honor of receiving the Good Design Award for nine consecutive years since the brand's launch in 2015.

These awards are a testament to the collective results of the design philosophies and future-oriented inspirations of each brand – Hyundai, Kia, and Genesis. Hyundai Motor Company and Kia have expressed their commitment to providing differentiated value through designs that break free from conventional norms and drive innovation in new customer experiences.

Meanwhile, the American Good Design Award, which began in 1950 and is celebrating its 73rd edition in 2023, is the oldest design award in the world and is recognized for its authenticity and authority. It selects winners in various fields based on a comprehensive evaluation of the product, including aesthetics, innovation, new technology, form, material, composition, concept, function, usability, energy efficiency, and environmental friendliness.

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