Rewarded Ads

Rewarded ads are a type of advertisement where users receive a reward for performing a specific action or watching an ad. This method is commonly seen in mobile games and applications, and it's designed to encourage user engagement and ensure high levels of participation. These ads provide users with a valuable experience while simultaneously offering advertisers effective marketing results.

Characteristics of Rewarded Ads

Voluntary Participation: Users can choose whether to watch or interact with the ad. This reduces the burden users feel towards ads and promotes a positive experience.
Reward Provision: After watching an ad, users receive digital rewards such as in-game currency, items, extra lives, etc. These rewards can encourage users to spend more time within the app and increase app usage frequency.
High Engagement Rate: The allure of rewards leads many users to actively participate in ads, resulting in higher engagement rates compared to traditional ad formats.
Positive User Experience: Users can feel rewarded for watching ads through the rewards they receive, which can leave a positive impression of the brand.

Examples of Rewarded Ad Usage

Mobile Games: Users watch ad videos to obtain extra lives or special items within the game.
Streaming Services: Users watch ads to gain access to additional content or a free trial period.
Educational Applications: Users watch ads to unlock learning content or obtain additional materials.

In South Korea, services like 'Cashslide' are representative examples, and you can also think of 'Daily Allowance' within Kakao Bank, 'Click Money Accumulation' in Hana Money, or various ad products within Toss Bank.

Advantages as a Marketing Strategy

High ROI: Because users desire rewards, their interest and engagement with ads are high. This allows advertisers to anticipate higher returns on their investment.
Targeting and Personalization: Rewarded ads can be customized based on user behavior and preferences, maximizing ad effectiveness.
Increased Brand Awareness: By providing users with a positive experience, brands can enhance their image and foster loyalty.

Rewarded ads are a marketing strategy that benefits both users and advertisers. Users gain the rewards they desire, while advertisers experience high engagement rates and effective ad results. This strategy significantly helps improve the user experience of apps and drive long-term user engagement.